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Marthaler Honda

Serving the community of Ashland, WI

Ashland Honda is the automotive hub for all drivers in the Ashland, WI area. Whether you're looking for a New or Certified Pre-Owned Honda, a Pre-Owned vehicle, financing, maintenance, or parts, we're here and ready to help! Our staff includes only the best sales experts, finance specialists, and certified technicians with years of experience. Find out more about everything we have to offer below and don't hesitate to contact us today with all your automotive questions.

More About Us

2024 Honda CR-V

The 2024 Honda CR-V is replete with some of the industry's leading tech. A key feature is the 12-speaker Bose system available with the top trim level, certainly worth your attention. The base trim includes standard Apple CarPlay and Android Auto integration along with a 7-inch screen. Opting for higher trim levels upgrades you to a more expansive 9-inch screen.

Sales Hours

Monday 8:00AM - 8:00PM
Tuesday 8:00AM - 8:00PM
Wednesday 8:00AM - 8:00PM
Thursday 8:00AM - 8:00PM
Friday 8:00AM - 8:00PM
Saturday 8:00AM - 5:00PM
Sunday Closed
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As the newest member of the Marthaler Auto Group, Marthaler Honda is proud to serve the Ashland community and our neighbors in Duluth, Superior, and Rhinelander. Like every Marthaler dealership, we strive to provide a superior car-buying experience by going above and beyond for our customers. When you shop at Marthaler Honda, you'll see what a difference a dedicated dealership can make.

Customer Service

At Marthaler Honda, we believe that the car-shopping experience should be a pleasant one. That's why you won't find high-pressure sales tactics, gimmicks, or headaches. What you will find is a knowledgeable sales team dedicated to getting to know your automotive needs and helping you select the vehicle that's right for you. We will go above and beyond to ensure that you're satisfied with your purchase and happy with your decision to shop with us.

When it's time to finance your new vehicle, we'll make the process as simple as possible. Just fill out an application, and our finance experts will take it from there. We work with some of Wisconsin's leading lenders to provide our customers with fair and flexible financing plans regardless of their situation. If you have excellent credit, you might qualify for quick approval and lower interest rates. For customers with less-than-perfect credit or no credit, we can create packages specifically tailored to help rebuild or establish a credit history.

Our excellent customer service doesn't end with you driving your new Honda off the lot. Our factory-trained service technicians will ensure that your vehicle stays in excellent condition for as long as you own it. They can handle everything from routine maintenance to major repairs using genuine parts and the latest technology.

Selection

As your local Honda dealership, we offer an impressive selection of new cars, trucks, and SUVs. If you're looking for a reliable commuter car, check out our inventory of Honda Civics. The Honda HR-V, Honda CR-V, Honda Pilot and the Honda Passport are excellent options if you're in the market for an SUV the entire family will love. We also carry the Ridgeline, Honda's excellent midsize pickup truck. Our pre-owned inventory is certified according to rigorous manufacturer standards to ensure that you always get a quality vehicle. For customers who want to trade in their current vehicle, we'll offer the fairest price possible.

Convenience

At Marthaler Honda, we strive to create Wisconsin's most convenient car-buying process. That's why we have an extensive internet sales department. You can use our website to browse inventory, compare model specifications, and get pre-approved for financing. You can also value your trade-in and schedule maintenance. Best of all, a real live person is on hand to answer your questions accurately and promptly.

When you shop with us, you'll see why families from all over the Duluth-Superior metro area trust us to put them in a new Honda. You'll love getting to know our friendly sales and service teams, and you'll be impressed by our amazing selection. Stop by today. We look forward to seeing you.