Military Offers

Thank You For Your Service.

In appreciation for your military service, Honda is offering select U.S. Military individuals and their spouses $500 toward any 2023 or newer model year Honda automobile when you finance or lease through Honda Financial Services® (HFS). See offer details for customer and vehicle eligibility toward cap cost/down payment assistance.


Who is eligible?[2]

  • U.S. Military Active Duty, including Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve, and their spouses
  • U.S. Military Ready Reserve and Retirees, and their spouses
  • U.S. Military Veterans and their spouses within 180 days of separation from active service

What you need[3]

  • Leave and Earnings Statement (LES) as proof of military status
  • Spouses must provide Military ID and spouse's LES

The Honda Military Appreciation Offer is limited to the 48 U.S. contiguous states, Alaska and Hawaii. (1) For well-qualified customers who meet the Military Appreciation Offer criteria, subject to approval by Honda Financial Services (HFS). Bonus offer applies toward any new Hondas that are eligible for new vehicle rates when financed or leased through HFS. Vehicle must be new, unregistered and not previously reported sold. Only offered at participating dealerships. One $500 Military Appreciation Offer per vehicle. LEASE: $500 applied toward the cap cost of vehicle. Monthly payment and total due at lease signing are calculated after $500 reduction. Cannot be combined with Zero Due at Signing Lease program. PURCHASE: $500 applied toward down payment. (2) This offer applies to active duty and ready reserve personnel and their spouses. This offer also applies to eligible U.S. Military Veterans and their spouses within 180 days of separation from active service. U.S. Military Retirees are also eligible regardless of the date of separation from active service. Spouses of U.S. Military Retirees are only eligible within 180 days of their spouses' separation from active service. All spouses must present proof of relationship. (3) A valid Military Leave and Earnings Statement (LES) is required as proof of eligibility. During the term of a retail installment finance contract or lease with HFS, the Buyers may not take their vehicle outside of the United States without the prior written consent of HFS. During the term of the retail installment finance contract or lease, Buyers must notify HFS immediately of any change in Buyer's address. Offer valid through 3/31/2025.

Marthaler Honda

2301 Lake Shore Dr. E
Ashland, WI 54806
Driving Directions
Sales 715-682-5252
Service 715-682-5252
Parts 715-682-5252
Monday 8:00AM - 8:00PM
Tuesday 8:00AM - 8:00PM
Wednesday 8:00AM - 8:00PM
Thursday 8:00AM - 8:00PM
Friday 8:00AM - 8:00PM
Saturday 8:00AM - 5:00PM
Sunday Closed
Monday 7:30AM - 5:00PM
Tuesday 7:30AM - 5:00PM
Wednesday 7:30AM - 5:00PM
Thursday 7:30AM - 5:00PM
Friday 7:30AM - 5:00PM
Saturday 7:30AM - 2:00PM
Sunday Closed
Monday 7:30AM - 5:00PM
Tuesday 7:30AM - 5:00PM
Wednesday 7:30AM - 5:00PM
Thursday 7:30AM - 5:00PM
Friday 7:30AM - 5:00PM
Saturday 7:30AM - 2:00PM
Sunday Closed